Naturipe Farms is a national berry distributor that was ready to update the look and feel of their website as well as bring their customers to the forefront with recipes and community involvement. The overall design was meant to be simple while staying consistent with much of the look and feel that had already been established by the brand. I worked in tandem with Warren Ellish of Ellish Marketing to develop an intuitive UX and integrate rich content focused in relevance to increase the site’s impact on SEO.