Astrel Creative – Interactive / Motion / Static Graphic Design from Dave Soderberg

The launch of Beatport 4.0 was approaching and we wanted a way to slowly leak new features to our dedicated users while also gaining press and excitement. The concept was the five senses redefined by music. X-Ray imagery with electronic music inspired bright green equipment injected into areas of the human body. The microsite would weekly reveal a new sense and new features of Beatport 4.0 that correspond. Massive amounts of press and user excitement ( even criticism ) were generated because of this site and the unique visits were in the hundreds of thousands. I art directed my team for the X-Ray imagery and personally handled all interface and IA design as well as the motion design for the intro. The site iteself was developed under my direction by Scott Isaacson of Riverbend Interactive.

• The New Beatport
• Beatport
• Riverbend Interactive